a digital marketing agency for people making the world a better place


Advertising, PR, web, social, mobile, broadcast, print. We do all of these things, but really, our job is to do just one: connect people.

We look for the simple, powerful message that unifies everything. Whether we’re building a brand, a campaign, a website, an app, or all of them, our goal stays the same.

It’s like Charles Mingus said: “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creative.”

Our Work




Monterey Jazz Festival
Rancho Cielo Youth Campus
Global Majority
Boys & Girls Club of Monterey County
Monterey Regional Waste Management District
Hospice Giving Foundation

Dorothy's Place
YWCA of Monterey County
Impact Monterey County
Monterey County Rape Crisis Center
Tiburcio Vasquez Health Centers
Voices for Children, CASA Monterey County
   (Court Appointed Special Advocates)
CASP (Community Alliance for Safety and Peace)
Carmel Bach Festival 
Arts Council for Monterey Council
Art in the Adobes Festival 
    (Old Monterey Foundation)
Arts Habitat Carmel
Partners for Transitions
Coming Home Project
BirchBark Foundation
Sun Street Centers
GROK Communicate for Life
Pacific Grove Public Library
Pacific Grove Public Library Foundation
Friends of the Pacific Grove Public Library
The Emile Norman Charitable Trust
Santa Cruz Water Supply Advisory Committee


US Department of Labor
US Territory of American Samoa
Nebraska Department of Labor
City of Carmel, CA
City of Gonzales, CA
City of Santa Cruz, CA
City of Salinas, CA
Salinas Police Department
Santa Cruz County Sheriffs’ Office
Monterey County Dept of Public Health



Obama For America 2008 & 2012
US Congressman Sam Farr
California Assembly Speaker John Perez
California Assembly Member Adam Gray
California Assembly Member Anna Caballero
Carmel Mayor Jason Burnett
Carmel City Council Member Victoria Beach
Carmel Measure D tax
Monterey County Supervisor Jane Parker
Monterey County Supervisor Dave Potter
Salinas Mayor Dennis Donohue
Salinas Measure A school funding bond
Santa Cruz City Council Member David Terrazas
Santa Cruz City Council Member Ryan Coonerty
Santa Cruz County Supervisor Zach Friend


Monterey Institute of International Studies
The University of California, Berkeley
The New Teacher Center
Monterey Bay Charter School


Social Policy Research Associates
Silicon Valley Global Partners / Thrive Accelerator
On Message, the book
Passionfish Restaurant (leader in sustainable cuisine)

C Kevin Smith, Essayist and Local Arts Reviewer
Flossie Stowell Photography
Bob Rea Music
Divine K-9 Dog Training
Parker-Lusseau Pastries & Cafe
June Campbell, Speech Pathologist

Pro Bono

Center for Force Majeure
Monterey County Democrats
Democratic Women of
   Monterey County
Imagination Coast
CASP (Community Alliance 
   for Safety and Peace)
A Time for Grieving and Healing
Rancho Cielo Youth Campus


The team at Boots Road Group possesses all the key ingredients: creativity, technical knowledge and expertise, timely follow through, and innovative solutions. As importantly, they are good people with whom it’s a pleasure to collaborate and create. They listen to their clients and ‘get’ the importance of being mission-focused.

-Siobhan M. Greene, Executive Director, Voice for Children of Monterey County

We love the BootsRoad team! They are great collaborators and built us a killer site on a platform we can manage. We actually receive unsolicited compliments on it, which makes us smile.

-Kristin Wolff, Social Policy Research

Spencer, you and your crew are a County Treasure. Congratulations and thanks for everything BRG does!

-Kelly McMillin, Chief of Police, Salinas, California

A team with a mission they believe in, and the tools to make it a reality, is a powerful thing. That’s the Boots Road Group in a nutshell.

-Jason Warburg, Executive Director of Communications, Monterey Institute of International Studies

Many thanks again, Lynne, for your stunningly creative concepts and work on my website design. You truly helped me think through how to present the essence of my business.

-Flossie Stowell, Flossie Stowell Photography

Boots Road Group provides Congressman Farr's re-election campaigns with excellent services in web development, social media, video production and more. We're delighted to work with them.

-Plasha Will, Principal, Political Frameworks and Campaign Director, Friends of Farr

Lynne produced excellent pieces, whether for distribution via the internet or for print publications. Lynne also had fantastic results for our website, distributing information to our current families to keep them well informed.

-John B. Aime, Assistant Head, Santa Catalina School

Thank you so much, Lynne, for helping me through this monumental project. You are wonderful to work with! I feel so smart now that I can edit our website. I'm standing tall on your shoulders!

-Shirmaine Jones, Administrator, Arts Habitat, Inc.

Lynne is phenomenal with web design. I have valued her services for several years now and have always been impressed by her creative sense and her ability to digest my seemingly random thoughts into a unified whole. I have used Lynne's services on several websites and have recommended her to others. She is particularly patient, does not waiver from the task, and remains committed. I have been pleased with all her work and I know that the other website owners have been also.

-Tom Talboy PhD., Ubiquity International

Spencer is one of those rare, creative individuals who is able to distill the essence from a barrage of words and communicate the intended meaning with precision and clarity. He is a master communicator.

-Louis Fetherolf, former Chief of Police, Salinas, California

I could tell that [Spencer's] artistic sensibility and musicianship are of high level. He has very good ears and was hearing and detecting subtle changes to the mix from revision to revision. It is a pleasure to work with somebody that can and does appreciate what you do and how you do it. Spencer knows what he is listening for, knows what he wants and is great at communicating it very easily. I would work with him again anytime.

-Marc Urselli, 3-time Grammy Award winning Audio Engineer / Music Producer / Composer

In a world accustomed to spin doctors, Spencer is a breath of fresh air. Through his unique trainings, the Santa Cruz executive team (City of Santa Cruz) has learned how to communicate both honestly and effectively with our employees and the public.

-Scott Collins, Assistant to the City Manager, City of Santa Cruz

The students so thoroughly enjoyed -- and learned from -- your presentation that you received their highest rating of all the excellent speakers I was fortunate to be able to call on this semester. One of them even told me he thought he might change his thinking on what he wants to pursue in a career. That's heavy stuff! I can't thank you enough.

-Ruth Thompson, Adjunct Professor of Business, California State University, Monterey Bay

I am so glad I took a friend's recommendation to call Lynne to design my website ~ she did an awesome job! This website project was daunting for me because I am not computer savvy, but with Lynne's expertise, creativity and patience, she translated my vague ideas into an inspired site! Thanks again Lynne!

-Andee Burleigh, Divine K9 Dog Training

Leadership Monterey Peninsula is dedicated to building a thriving and diverse community by developing strong and effective leaders to play major roles in decision-making and problem-solving at every level. Partnering with us to continue to make that possible is truly a gift.

-Karen Csejtey, Leadership Monterey Peninsula

Spencer made a big contribution to the Obama campaign's success in Michigan. He managed our statewide radio efforts, designing a system so productive it was copied by Obama press teams in other states. He arranged radio, TV and newspaper interviews and wrote briefings for Barack Obama, Joe Biden, Hillary Clinton and other campaign figures. And he pitched in with our New Media team, helping design and execute our online presence while serving as our official photographer for appearances by Obama, Biden and others.  Spencer's creativity and work ethic paid dividends daily, and it was a pleasure having him as part of our team.

-Brent Colburn, Michigan Communications Director for Obama for America '08

One of the finest producers I've had the pleasure to work with. Spencer has a deep insight into the creative process.

-Stuart Dubey, CEO, DubeyTunes Studios. Emmy Award winning producer/composer

Spencer was a key part of our communications team in Virginia, and his work was invaluable to our success in November. Spencer designed, built, and ran one of the largest, most successful radio and television booking operations anywhere in the country - and he did it all on a short timeline with limited resources. Spencer also brought a new level of focus and strategic precision to our broadcast media outreach, implementing a system that matched interview guests - including senior campaign officials and major celebrities - with the outlets and audiences where they would have the greatest impact. From writing briefings, locking down interviews, and even serving as the campaign photographer at key events, Spencer put in the hard work and the extra hours to always make sure the job was done right.

-Clark Pettig, Senior Communications Advisor, Virginia, Obama for America '12

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