Advertising

We design and produce advertising for TV, radio, print, direct mail, web and all digital delivery platforms. Since many of our clients are political, government or non-profit organizations, we are often called on to produce a big impact as efficiently as possible.

We do that by avoiding assumptions and learning what matters to the audience. That way we can invest in design, production and delivery where they will count the most.

Examples

TV: Monterey County Superior Court Judge

We believed our client Mark Hood was the best candidate for Superior Court judge: he combined extraordinarily deep knowledge, experience and integrity. But in a field of four, he was at best third in name recognition - a long shot. And yet this long shot ended up winning with an 18 percentage point margin.

We designed a campaign based on strong visuals that communicated Mark's core values at a glance. We used traditional approaches like direct mail, print ads and signs, and also - unusually for a local judicial campaign - TV. Because we had invested in excellent photography, we were able to make affordable and effective TV ads with images we already had. And by studying the demographics of local cable channels, we were able to make carefully targeted ad buys that reached our most important voters as efficiently as possible.

Mark wouldn't have won if he hadn't been such a great candidate. But we're proud we helped people find out.

Radio: Measure Z

Measure Z was designed to raise money for needed transportation improvements in Monterey County. We produced English and Spanish language radio commercials in support. Click to play:

Newspaper: Donohue for Mayor

At the successful conclusion of the Donohue for Mayor of Salinas campaign, we ran this ad in the local papers to thank voters for their overwhelming support - nearly 70% of them voted for Dennis Donohue's expansive vision of a safe, prosperous and culturally vital city.

We also produced TV and radio advertising, developed the campaign website, handled media relations and organized events.

Click to see a larger image.

Direct Mail: Mark Hood for Judge

Direct mail is one of the most effective ways of making sure your messsage gets into the hands of the people you want to reach. With the volume of mail most people receive, you have to register your message within just a few seconds.

Powerful visuals communicate more efficiently than almost any words - but the right words bring the message home.

Click to see a larger image.