Core Team

Spencer Critchley

Spencer Critchley, Founding Partner

Boots Road Group founder Spencer Critchley is an award-winning producer, consultant,and writer with experience in broadcasting, film, digital media, public relations, and advertising. Clients and projects have included both of Barack Obama’s presidential campaigns; Congressman Sam Farr; the Emmy-winning PBS documentary Blink; with Beatnik Inc, web content for David Bowie, Moby, Britney Spears, Yahoo! and others; the Silicon Graphics-Time Warner-ATT interactive TV system; music for Warner-Chappell Music; and the multiple award-winning Choosing Success CDROM for CCC/Viacom, described by Wired magazine as “the most inspired piece of educational software ever created.”

As a journalist, Spencer reported stories for the Canadian Broadcasting Corporation, National Public Radio, and others, winning awards for investigative reporting from the Public Radio News Directors and the Associated Press. For CBC Radio, he was a correspondent and guest host for the national entertainment and popular culture show Prime Time, the host of the syndicated Canada Rocks record review, and a contributor to The Entertainers and other programs.

He currently blogs for the Huffington Post and O’Reilly Digital Media. He has been a guest speaker for Stanford University, New York University, Art Center College of Design, the Public Radio News Directors Incorporated, the California Public Information Officers Association, Jupiter Media conferences, MacWorld, the American Constitution Society and others. He has been interviewed or quoted by the Canadian Broadcasting Corporation,, Reader’s Digest, Mix Magazine, and others.


Find Spencer at:

Dastardly Cleverness in the Service of Good
SC on Facebook
SC on Huffington Post
Contact Spencer Critchley
Lynne Weatherman Frey

Lynne Weatherman, Partner, Creative Director

Lynne’s many years of experience as a communications professional and creative director include collaborating with educational institutions, political clients, governments, corporations, non-profits, and artists. Lynne excels in connecting the client to their community in meaningful and sustainable ways. To build this connection, she designs innovative and beautiful branding that focuses on client goals and values. Along with her graphic and web design skills, web development expertise, project management and training experience, she is the author of nationally published software reviews, the editor of many software trade manuals and is a Certified Adobe Photoshop Expert.

Contact Lynne Weatherman
Elizabeth Carrington

Elizabeth Carrington, Project Manager

Elizabeth has more than eighteen years of experience as an administrator in both the for-profit and non-profit business worlds. Having this dual perspective allows her to manage projects and an office with a focus on the core business while being tuned-in to the human factor of all aspects of an organization. Elizabeth has a BA from the University of Colorado, Boulder in English Literature, an AA from Fashion Institute of Merchandising and Design, San Francisco, and most recently graduated from the LEAD program Center for Nonprofit Excellence.

Contact Elizabeth Carrington
Andres Torres, Senior Web Developer

Andres Torres, Senior Web Developer

Andres is a Software Engineer and Senior PHP Developer with wide experience in developing demanding software solutions and Drupal implementations, as well as extensive experience leading people and project teams. He has extensive knowledge in various Web tools, Design Patterns, Agile Software Development Methodologies, as well as Linux environment configurations.

Contact Andres Torres
Maria Loza, Front End Developer

Maria Loza, Front End Developer

Maria Loza is our front-end developer and enjoys bringing an idea to life using websites. She has also participated in a few hackathons, with her team placing in the top 3. She plays video games on her down time and loves sushi.

Contact Maria Loza
AJ Johns

AJ Johns, Media and Content Producer

AJ is a communications associate at Boots Road who specializes in digital marketing, including social media and content marketing. AJ graduated from Fordham University with a degree in anthropology. AJ previously worked at the Institute for International Humanitarian Studies, focusing on web and social media strategy and management.

Contact AJ Johns
Krystle Hemmings

Krystle Hemmings, Media and Content Producer

Krystle provides writing, design and event management services. She came to Boots Road from the Monterey-based Youth Arts Collective, where she was an administration and development associate, and Boys and Girls Club of Monterey County, where she handled events and special projects. Krystle is a graduate of the University of California, Santa Cruz with a degree in psychology, and a veteran of Americorps, with whom she was assigned to Seaside, California. She volunteers with the Jamaica Awareness Association of California.

Contact Krystle Hemmings