Training & Consulting
The average American is bombarded by about 5,000 media messages a day: from TV, radio, newspapers and magazines, the web, billboards, bumper stickers, t-shirts, the sides of buses, you name it. In sheer self-defense, our brains interpret most of those messages as background noise. How do you get your message heard above the noise? That's the subject of this workshop, which shares the secrets we've learned in journalism, advertising, public relations and political campaigns.
When you do a media interview, it's likely that everything you say will be edited down to one or two sound bites of about eight seconds each. How do you make sure that no matter where they cut, your core message is likely to survive? In this workshop we explain what reporters and editors are looking for, and show you how to give it to them -- without sacrificing your own priorities.
Media relations for law enforcement presents a special challenge. Law enforcement needs the media in order to get its message out, often for pressing reasons of public safety. But the media have a fascination with conflict and violence, and that can lead to coverage that is distorted, trivialized or just plain wrong. What to do? Participants in this workshop learn the answers.
Do you manage your own website, but find yourself having trouble keeping it good-looking and reliable? Whether your site was built by us or someone else, we can help with group or one-on-one training sessions.
