Public Relations
It's known as "earned media" for a reason. You earn it by understanding what reporters need and becoming a trusted source to help them get it.
We're not big on stunts and spin. Instead, we'll help you shape your most powerful, credible story, use targeted delivery to make sure it gets to the people who need to know about it, and help you build lasting relationships with members of the media. That can yield coverage more valuable than any paid advertising.
Examples
Obama for America
Boots Road founder Spencer Critchley volunteered to help with Barack Obama's presidential campaign, and ended up working on press and new media teams in the battleground states of Pennsylvania, Michigan and Colorado.
In Michigan, Spencer designed an improved system for sending targeted, personalized messages to radio and TV journalists across the state, making it possible for the campaign to get fresh information out within minutes instead of hours. The number of "hits" - earned media stories and interviews - rose dramatically, to 3 to 5 times previous levels. When the McCain campaign abandoned Michigan, Spencer took the system to Colorado, where it produced similar results.
By the way, some of Spencer's photos of Barack Obama, Joe Biden, Hillary Clinton, Bruce Springsteen, Jay-Z and other figures from the campaign can be found here.
IBEW Local 234
We provided public relations services to help the International Brotherhood of Electrical Workers Local 234 launch their "Solar Road Show" training program, and to increase awareness of this innovative union's commitment to alternative energy both for its environmental benefits and as a source of good jobs. Examples of the widespread coverage:
The California Report, KQED-FM San Francisco, Nov 6, 2009:
There was more grim economic news Friday as the national unemployment rate rose to 10.2 percent. In California, it's even worse. As the economy continues shedding blue collar jobs, many are looking to the emerging green economy for new job opportunities. This weekend, an electrician's union is hosting a training session to teach its members how to install solar panels.