About Boots Road Group

Our Philosophy

  • Work with clients we believe in.
  • Find the simple, powerful core message, then build on it.
  • Merge great writing and design with the right technology.
  • Make terrific things happen.

We are in this to be creative in every sense of the word: making something new, while making things better. We look forward to doing that with you.

What We Do

Founded in 2005 as Boots Road Communications, Boots Road Group is a digital marketing agency for people who are making the world a better place. We specialize in serving nonprofit organizations, academic institutions, governments, and socially responsible corporations. Our past and present clients include Obama for America 2008 & 2012; the US Department of Labor; the Cities of Salinas, Santa Cruz, Carmel, and Gonzales, California; the Salinas Police Department and Santa Cruz County Sheriff Department; Congressman Sam Farr; UC Berkeley, Lawrence Livermore National Laboratory and the Middlebury Institute of International Studies; Passionfish and many others — please see our list.

Modern marketing is based on the recognition that digital technology and the Internet act to merge media and formats that might previously have been divided. So we integrate these services, uniting them in the service of the client’s communications goals:

• Branding • Advertising • Public relations • Web development and hosting • Social media • Content marketing

Our staff has deep expertise in the creative and technical aspects of this work. This includes: • Communications strategy • Graphic design • Interface design and information architecture • Multi-media production (photography, video, animation, etc.) • Writing and editing • Web development • App development • Social media campaign design and management • Content marketing • Search marketing •  Analytics • Training, support, and documentation • Accessibility and ADA compliance.